Understanding media presence
BackStandardised media analyses on your media presence and industry
ARGUSinsights Basic
Always stay one step ahead of your competition with the ARGUSinsights Basic portfolio. Gain initial impressions via the innovative ‘First Insights’ app or receive key insights into your media presence, the tonality of coverage, or comparisons with competitors directly from ARGUS DATA INSIGHTS’s experienced team of analysts.
Your benefits at a glance
Communication KPIs
Data basis
Plannable costs
Integration into the working environment
- ARGUSinsights Basic is suitable for all companies and brands that have a regular media presence.
- Our “ARGUSinsights Basic” analyses are based on the First Insights Professional research and benchmark tool.
- Depending on the analysis package, you can compile your individual analyses from the available additional modules and add-ons.
The following modules and add-ons are available:
Basic module
The media presence analysis quantitatively examines the general resonance of an individual object of study in the media, e.g. in the form of mentions per media channel.
Share of voice
The Share of voice evaluation gives you an overview of the media presence of your most important industry participants.
Top topics
The top topics analysis provides information about the dominant thematic contexts, the central keywords and the dominance of the subject under investigation.
Sentiment
Sentiment analysis provides information about the perception of your company and gives insight into the tone of reporting.
Top media an actors
Evaluation of the most important media and authors in the overview, as well as an examination of the top actors (people and companies) who shape the coverage.
Twitter Insights
The social media Twitter analysis evaluates the presence in Swiss Twitter posts and Swiss blogs and provides information on the geographical distribution of the earned social media presence.
Benchmark Add-on
Additional competitors for the benchmark analysis.
Persona-Insights Add-on
Analysis of the perception of the representatives in the media public.
Are you ready?
Over 10,000 clients trust the services of ARGUS DATA INSIGHTS. See for yourself how First Insights can help you run media analytics on your topics quickly, from any device, anywhere.