The new tool is a SaaS platform (Software as a Service) for active media relations management and supports users in several related steps: the targeted selection of message recipients, the design and mailing of messages or content, and the assessment of their media performance. The insights gained are integrated into future campaigns, ensuring that media activities are continuously optimised.

AUGURE^® allows PR, communications and marketing professionals to find the right influencers and multipliers for their campaigns – both by importing their own contacts and integrating external databases. Content such as press releases, newsletters or event invitations is created directly in the software environment and sent to a selected group of recipients in a targeted manner. The relevant media content for a campaign is compiled in AUGURE^®, thus making visible the success achieved across media platforms. At a glance, users can see, for instance, who has covered a relevant topic at what time and in what way. These valuable insights can be incorporated into future communication or marketing activities. The software is modular and can be customised as required.

AUGURE® is already the leading software for efficient contact management in France and Spain. Through ARGUS DATA INSIGHTS® , the tool is now also available in Switzerland.

Efficient public relations management

• Managing contact data of journalists, bloggers, influencers and VIPs in compliance with the GDPR
• Identifying and managing relevant contacts
• Creating and sending professionally designed press releases
• Receiving all the relevant content for your campaign (full range of regional, national, and international media)
• Monitoring all the relevant key figures with well-organised dashboards 

Securing product testimonials

• Identifying and managing relevant contacts
• Creating invitations, sending review products, scheduling presentations
• Logging and managing RSVPs
• Organising feedback survey for all participants, providing feedback to them
• Distributing published articles in a visually appealing digital media review

Successful event management

• Managing participants, preparing and sending invitations, logging RSVPs
• Handling registrations and seat reservations
• Tracking attendance, sending press releases including videos and photos after the event
• Organising a feedback survey for all participants
• Distributing published articles in a visually appealing digital media review